草根如何抗争:一项关于草根型意见领袖的个案研究

How does the Grassroots' Collective Action Happen: A Study on Grassroots Opinion Leaders

在有关农民抗争研究中,大多表现出明显的精英主义倾向。事实上,草根型意见领袖并不必然具有被精英主义范式所强调的所谓"权威"、"地位"、"权力"、"魅力",更不是由外界进入的社会精英。这些草根型意见领袖所拥有的,只是行动网络,以及网络中可以调动的社会资源。研究发现,草根型意见领袖通过运用网络结构与资源来实现其意见影响力的逐级扩散;草根型意见领袖所发起的网络行动之最终成败主要导因于其建构的行动网络之特质;草根型意见领袖的意见影响力具有事件特殊性而不具有村庄普遍性;草根型意见领袖的意见影响力嵌入于并受制于村庄社会关系网络;草根型意见领袖所发起的网络行动可能导致村庄社会网络的重组。

This is a study about grassroots opinion leaders in political communication. The main conclusions are: First, grassroots opinion leaders through the use of network structure and resources achieve its views influence the level-diffusion; Second, type of action of grassroots opinion leaders initiated by the ultimate success or failure of the network mainly guided by the actions of its construction characteristics of networks; Third, grassroots opinion leaders influence the views of the special nature of the event rather than a village with a universal; Four, views of grassroots opinion leaders and influence embedded in the subject village social network; Five, grassroots network of opinion leaders actions initiated by the village social networks may lead to the restructuring.