武夷山旅游转型选择——养生度假旅游

Health Resort Tourism: a New Choice for Wuyishan's Transition

自1992年成为国家级旅游度假区以来,武夷山获得很大的发展,但目前仍以观光旅游产品为主,转型是武夷山旅游业发展的必经之路。当前由于人口老龄化、环境恶化、工作压力大等因素影响,养生成为时尚,具有广阔的市场需求。养生和旅游有着很好的耦合关系。武夷山具有开发养生度假旅游的优越资源环境条件,因此武夷山要从目前比较单一的观光型旅游产业转向复合型旅游产业,重新进行旅游定位及旅游形象设计,突显其养生特征,围绕养生主题,结合地方性特征开发具有参与性和休闲性的养生度假产品。

Since it became a national tourist resort in 1992, Wuyishan＇s tourism has been prosperous. Yet its sightseeing -centered tourism products are rather monotonous.Transition is the only way for the development of tourism in Wuyishan. Due to such factors as ag-ing population,environmental degradation,work pressure,health resort tourism become fashionable and is in great demand in the market. Health and tourism are mutually reciprocal.Wuyishan has superior resources and environment,so it should make a transition from a sight-seeing mode to a comprehensive mode,highlighting its health-centered products.