我国职业体育俱乐部社会责任缺失现状及实现途径

The Lack of Social Responsibility Status and Realization Way of Professional Sports Clubs in China

通过文献资料法发现我国职业体育俱乐部社会责任的缺失问题:1监管不力;2经营不善;3社区服务不够;4不重视球迷;为推动我国职业体育俱乐部发展提出相应的建议:1加强监督,司法干预;2科学经营,长远规划;3深入社区,和谐共赢;4球迷为本,深思远虑。

Through using the method of literature review , this paper finds out the lack of social responsibility of professional sports clubs .1） lack of oversight;2） bad management;3） lack of community service;4） No atten-tion to fan.In order to promote the development of professional sports clubs in China , some suggestions are put forward：1） strengthen the supervision , judicial intervention;2） scientific management , long-term planning;3） into the community, harmony and win-win;4） for the fans, great forethought.