郑汴洛区域旅游形象提升战略研究——基于问卷调查结果

On the Promotion of Tourism Image of Zheng-Bian-Luo Area——Based on A Questionnaire Survey

随着区域整合和品牌竞争的日益加剧,形象已成为区域旅游发展的新风尚和新趋势。通过问卷调查,文章在对郑汴洛三市形象认知和整体城市环境感知分析的基础之上,得出郑汴洛三市可以通过郑汴洛单体旅游形象错位提升策略和整体旅游形象协同发展策略进行形象提升。

With the regional integration process and the ever-intense competition,images have become a crucial factor for regional tourism development. This paper,based on a questionnaire survey,analyzes the image recog-nition and environment perception of the three cities （ Zheng,Bian and Luo） ,and suggests strategies for promo-ting their images,namely monomer image dislocation strategy and coordinated image enhancement strategy.