沪宁高铁沿线城市旅游资源与客源市场特征分析

On Characteristics of Tourism Resources and Tourist Markets of Cities along the Shanghai-Nanjing High-speed Rail

旅游资源调查评价和旅游市场特征分析是进行旅游产品科学开发的基础。文章以沪宁高铁沿线城市作为研究对象,分析探讨了沿线城市旅游资源的总体特点、开发利用现状、空间整合模式,同时实地对沿线城市旅游客源市场状况进行了问卷调研,以期为沿线城市旅游业的科学发展提供决策参考依据。

Tourism product development is based on investigation of tourism resources and target market. This paper,taking cities along the Shanghai-Nanjing high-speed rail as its subject,analyzes their tourism resources, tourism development and spatial integration,and conducts a questionnaire survey of their target markets so as to provide reference for their scientific growth.