浙江民间音乐资源的旅游开发与利用

Exploitation of Zhejiang Folk Music Resources in Tourism

文化旅游背景下旅游者对文化旅游产品的需求日益丰富。浙江民间音乐资源丰富,极具地方特色,是非物质文化遗产的重要组成部分。文章通过分析音乐与旅游活动的审美共通性,结合浙江民间音乐资源的类型、分布和特点,提出了基于旅游功能的浙江民间音乐资源的开发策略。

Against the background of cultural tourism,tourists have an increasing demand for cultural products. Zhejiang is abundant in folk music resources that are all intangible cultural heritage with distinct local im-prints. This paper analyzes the aesthetic values that music and tourism activities have in common,the classifica-tion,features and distribution of folk music in Zhejiang,and suggests strategies for their exploitation in tourism.