旅游景区标识系统的个性化实现路径研究——以三峡车溪民俗旅游区为例

Study on Personalization Design Approach of Sign System in Tourist Attractions——A Case Study of Three Gorges Chexi Folk Custom Tourist Spot

旅游景区标识系统在展示景区形象、引导和管理旅游者、提升旅游者体验等方面具有重要作用,规范化与个性化是其设计的基本要求。在阐明景区标识系统的个性化内涵基础上,探讨了基于文化符号的个性化实现路径;以三峡车溪民俗旅游区为例,对其标识系统进行了个性化改进设计,以期为景区标识系统个性化建设提供理论指导和经验借鉴。

Standardization and personalization were the basic principles to follow in designing signs in tourist spots, which played an important role in spot image display, tourist guiding management, and tourist experience improvement. Based on the clarification of the personalized tourist attraction sign system connotation, this paper explored the realization approach from the aspect of cultural semiotics. Then, this paper studied the sign design of the Three Gorges Chexi Folk Custom Scenic Spot and suggested some individuation tactics in its sign design, with the hope of providing theoretical guidance to personalization construction of sign system design in tourist attractions.