京杭大运河沿线主要城市旅游竞争力研究

Research on Tourism Competitiveness of Major Cities along Beijing-Hangzhou Grand Canal

选取京杭大运河沿线13个主要城市,从经济、旅游、环境和服务四个方面构建城市旅游竞争力评价指标体系,运用主成分分析法评价其旅游综合实力,并在此基础上将这些城市划分为旅游竞争力最强型、较强型和较弱型3个层次,评价其发展旅游业的优势和劣势,并针对不同层次城市旅游业发展现状和特点提出相应对策建议。

This paper selected 13 major cities along the Beijing - Hangzhou Grand Canal as samples and grouped the evaluation factors of the urban tourism competitiveness into four categories ： Urban economic development level, strength of the tourism industry, environmental quality and service level. With the help of principal component analysis, urban tourism competitiveness of these cities were compared and analyzed synthetically, and this paper divided them into three levels as follows ： Highly competitive city, more competitive city and less competitive city. Finally, this paper put forward advice about enhancing the urban tourism competitiveness.