我国体育产业创意分类、实现条件及赢利方式

Classification, Concrete Implement and Profit Forms of Chinese Sports IndustryIndustry

通过文献资料法、逻辑分析法,对中国体育产业需要创意进行了成因分析,介绍了体育创意的分类及实现创意的条件,并着重阐述了中国体育产业要在文化内涵、营销推广、体育赛事组织及体育用品生产四方面进行创意以获取盈利,提升体育营销水平,提高我国体育产业的整体效益。

Using the research methods of literature and logic, this paper has made an approach of sports in dustry. Meanwhile the classification and the concrete implement in the creation of sports industry have been introduced. It has also illuminated that in order to improve the level of sports marketing and to strengthen the whole effects of sports industry, China must take the road of creation to gain profit from such aspects as the synthetic effects of cultural connotation, marketing extension, sports events organization and sports product marketing.