现代商业语境中民间文化的脱困之路——以赣南客家采茶戏为例

Returning to Grassroots Market: The Road of the Folk Culture's Development in the Context of Modern Business——Taking Gannan Hakka Caicha Opera as an Example

赣南客家采茶戏处于"辉煌与没落并存"的状态,当前最大的困境是难以可持续发展。赣南客家采茶戏应回归草根市场,从本土艺术和地方艺术两个文化标签回归草根市场,这对我国民间文化的发展具有参考和借鉴作用。

Gannan Hakka Caicha Opera coexists with glory and decline, the biggest difficulty is how it is sustainable development. This article proposes that Gannan Hakka Caicha Opera should return to the grassroots market, and indigenous art and local art can promote the development of Gannan Caicha Opera Market, which will be helpful the development of folk culture.