体育文化视角下美国大学体育网站研究——以普林斯顿大学、哈佛大学、耶鲁大学和哥伦比亚大学为例

Sport Websites of American Universities viewed in Sports Culture

依据体育文化相关理论,对普林斯顿大学、哈佛大学、耶鲁大学和哥伦比亚大学的官方体育网站进行了研究,结果显示:体育网站的物质文化在表现形式、内容架构和体育标识等方面有着一定的特征;体育网站信息反映着完善的组织机构和高效的传媒体系等良好的体育制度文化;体育网站隐含的精神文化主要有体育赛事的引领作用和体育运动的重要地位。

Based on the relative theory of sports culture, the paper researches the official sport websites of Prince- ton university, Harvard University, Yale University and Columbia University. The research shows that the material culture of the sport website has features in its expression ways, content frame and sports mark. The sports website in- formation reflects the perfect organization and effective media system. The spiritual culture of the sport website in- eludes the guidance of the sports competition and important position of sport.