我国体育产业运营效率测度与评价研究——基于DEA-TOPSIS集成模型的实证分析

Measurement and Evaluation on the Sports Industry Operating Efficiency in China——Empirical Analysis with DEA & TOPSIS System Models

依据DEA-TOPSIS集成模型对我国体育产业运营效率状况进行定量测度与评价,分析我国体育产业运营效率发展的主要特征.研究结果发现:我国体育产业整体运营效率偏低、分行业发展效率不平衡性状态严重,传统的"高投入、低产出"粗放式扩张型发展方式没有太大改变,并据此提出了我国体育产业运营效率提高的策略.

To make a quantitative measurement and evaluation on the sports industry operating efficiency with DEA ＆ TOPSIS System Models , and to discovery the characteristics of the sports industry operating efficiency currently, the results show that it is of serious-unbalance in the developing efficiency of the branch sporting industries in China, and the whole industry operating efficiency is lower, in addition, the traditional outspread and extensive developing type ＂the higher investment and lower yield＂ has no changed obviously, and then put forward the strategies of the sports industry in China.