遵义红色文化品牌营销战略的“三大前提”

Three Major Premise of the Marketing Strategy of Zunyi Red Culture Brand

遵义作为红色文化的一个老品牌,在全国兴起的红色文化热潮中正日益受到重视和关注,其营销战略也必须遵循三大前提:一是政府引导;二是加强基建;三是广告宣传。这三大前提做得好不好,到不到位,直接关系着遵义红色文化品牌的成功塑造。

As an old brand of red culture, Zunyi has become more and more important in the upsurge of country＇s red culture, whose ma- rketing strategy should also follow the three premises： the first is the government guidance; the second is to strengthen the infrastructure; the third one is about advertising. Whether the three premises are good or not is directly related to the successful creation of red culture brand of Zunyi.