基于建构主义理论种子市场营销学课程教学改革与实践

Teaching Reform and Practice in Marketing of Seeds Based on the Theory of Constructivism

从种子市场营销学这门学科的特点和教学要求出发,重点阐述了该门课程在教学过程中存在的问题,并基于建构主义理论阐述讨论了课程教学改革的主要内容,以促进种子市场营销学课程教学活动的改革。

Based on the characteristics and requirements of marketing of seeds,we focused on the problems in the teaching of marketing of seeds,and then discussed the main contents of course teaching reform on the basis of the theory of constructivism, aimed at promoting the course teaching reform of marketing of seeds.