产业价值链视角下我国武术创意产业的发展路径研究

Development path of China's martial arts creative industry under the visual angle of industrial value chain

以我国武术创意产业为研究对象,从产业价值链视角运用文献资料、数理统计、内容分析等方法分析了我国武术创意产业的现状、问题及发展路径。研究认为目前我国武术创意产业增长速度快、形态种类多、地域集中与分散相结合。此外,武术创意产业也存在着产业规模小、市场分布欠均衡、产业链待完善等问题。从产业价值链视角我国武术创意产业的发展应注重:挖掘武术文化内涵引领产业发展;以现代科技手段提升武术创意产业发展水平;健全营销组织保障武术创意产业;拓展传播渠道;引领消费需求;以竞赛产业、表演产业、培训产业为重点带动产业发展。

Taking China＇ s martial arts creative industry as the research object, under the visual angle of the industrial value chain and by means of documentation, mathematit^al statistics and content analysis, this study is to analyze the present situation of China＇ s martial arts creative industry ,the problems and the development path. It is thought that the industry increases fast with many types and the region concentration combines with dispersion. Meanwhile, there are problems of small industrial scale, lack of uniformity in marketing distribution and imperfect industry chain. Under the visual angle of industrial value chain, the development of the martial arts creative industry should lay stress on leading the industry development by excavating the martial arts culture connotation, winding the industry development level by modern means of science and technology, perfecting the marketing organization to guarantee the martial arts creative industry, expanding communication channels, leading the consumer demand and promoting the industrial development by emphasizing competition industry, pertbrmance industry and training industry.