摘要
包袋设计作为时装设计师品牌发展战略的一部分,在商品企划中起着越来越重要的作用。通过对安雅·希德玛芝、保罗·史密斯等英国设计师品牌进行包袋设计调研和品牌案例分析,进而对不同的包袋设计价值进行评估,对不同品牌战略进行探讨。研究提出如何通过可持续发展品牌战略和跨界设计战略,增加设计师品牌的高附加值。
As the part of fashion designer brand＇ s development strategy, bag design plays increasingly important role in the business planning of designer brand. Through the case studies of designer brands such as Anya Hindmarch and Paul Smith, this paper evaluates the value of different bag design and discusses different brands＇ strategy. By means of the sustainable branding strategy and the crossover design strategy, this research puts forward how to increase designer brands＇ high added value.
出处
《艺术科技》
2014年第1期242-244,共3页
Art Science and Technology
