关于广州市主题公园发展的思考

Thinking on the Development of Guangzhou's Theme Park

目前 ,广州市许多主题公园经营状况不佳 ,市场份额萎缩。要使主题公园能持续发展 ,应实施资产重组 ,调整企业内部经营机制 ,提高主题公园的文化含量 ,开拓学生、家庭两个细分旅游市场 ,进行形象策划 ,完善配套服务设施 ,加强政府宏观调控。

At present, many Theme Parks in Guangzhou are managed poorly, and the market share is shrunk rapidly. To make the development of Guangzhou's Theme Park sustainable, what should be done is rearranging the assets, adjusting the inner managerial mechanism, improving the culture content, exploiting students and households markets as the two subdivision tourism markets,designing and building the visualization, completing the service equipments, and strengthening the governmental macro management.