高校运用新媒体推进马克思主义大众化的研究

A Study on Popularizing Marxism with New Medium in Colleges and Universities

新媒体是高校推进马克思主义大众化的重要载体和平台,它在拓宽传播途径、提升传播效率、增强传播实效等方面起到了十分积极的作用。我国许多高校在借助新媒体推进马克思主义大众化方面积累了不少经验,但也存在理论"大众化"程度不高、多元化信息动摇大学生理想信念、新媒体管理制度相对滞后、理论传播者素质有待提高等问题。针对这些问题,各高校务必要探索在更深层次、更大程度上提升马克思主义大众化的实效,以培养更多的中国特色社会主义合格接班人。

New media are important carriers and platforms to popularize Marxism in colleges and universities, which play an active role in expanding propagating routes, improving propagating efficiency, and strengthening propagating achievements. In spite of rich and abundant experience in popularizing Marxism with new media in colleges and universities, many problems remain unsolved, for example, inadequate popularization theories, student ideals and ideology being shaken by muhifold information, relatively delayed new media administration regulations, poor theoretical qualifications of propagandists themselves, and so on. To tackle theses problems, it is necessary to explore how to improve Marxism popularization efficiency both in depth and width in colleges and universities, thus, to cultivate more qualified socialist graduates with Chinese characteristics.