基于零售市场绿色供应链营销模式下的政府补贴政策研究

Government Subsidies Retail Market Green Supply Chain Based Marketing Mode

伴随着科学技术的发展,全球自然资源越来越紧张,人们逐渐认识到环保的巨大作用,环保意识逐渐加强了,绿色供应链的营销模式因为其循环经济和可持续发展的特点而广受社会各界的关注。零售市场采取绿色供应链营销模式可以有效地增强相关企业的经济效益,提升企业的市场综合竞争力,同时还可以优化生态环境,实现企业的可持续发展,促进循环经济的发展。我国正处于经济转型的特殊时期,政府有必要对零售市场的绿色供应链营销模式采取一定的补贴政策,弥补企业前期的投入产出平衡。文中基于零售市场,对绿色供应链营销模式下的政府补贴政策进行了相关研究。

With the development of science and technology, global natural resources are increasingly strained, people come to realize the great role of environmental protection, environmental awareness and gradually strengthened, green supply chain, marketing mode because of the characteristics of its circular economy and sustainable development and wide by the concerns of the community. Retail market to take the green supply chain marketing model can effectively enhance the economic benefits associated enterprises, enhance the competitiveness of enterprises in the market, while also optimizing the ecological environment and realize sustainable development of enterprises, and promote the development of circular economy. China is in a special period of economic restructuring, the government is necessary for the retail market of green supply chain marketing model to take certain subsidies to make up the input-output balance of business early. Based on the retail market, government subsidies for green supply chain marketing mode were related research.