摘要
企业的市场开拓与营销能力是企业竞争力最直接的体现,文中就传统市场开发与投资项目管理如何进行联动进行探讨,认为建立两者之间的工作协同关系对施工企业的生存与发展有积极的作用。
Enterprise market development and marketing capabilities is the most direct manifestation of the competitiveness of enterprises, the paper discusses on the traditional market development and investment project management how the linkage, that the establishment of collaborative work on the construction of the relationship between the survival and development of enterprises have a positive effect.
出处
《物流工程与管理》
2014年第4期109-110,143,共3页
Logistics Engineering and Management
关键词
施工企业
市场开发
投资管理
核心竞争力
工作协同
construction enterprises
market development
investment management
core competitiveness
collaborative work