摘要
面子意识对公众的日常生活消费起着重要的影响。探索二者之间的作用机制,以加强对公众资源节约行为的引导和管制已成为一个亟待解决的问题。在梳理文献的基础上归纳出面子意识社会认同、自我认同、虚面子和实面子四个维度,并从购买、使用、处理三个行为维度对公众资源节约行为加以解析,最终发现行为动机和行为效果感知两个变量在二者之间起着中介调节效应和反馈调节效应。结合相关的理论探索开发面子意识对公众资源节约行为的作用机制模型(即意识—动机—行为反馈模型),并据此提出针对性的政策思路和实施路径。
The consciousness of face plays an important impact on the consumption in public life. Exploring the mechanism of action between the two, to guide and strengthen the public resource-saving behavior, has become an urgent problem of major practical issue. Based on the literature review, the consciousness of face is divided into four dimensions including social identity, selfidentity, virtual face and real face, and the public resource-saving behavior includes the purchase, usage behavior and dealing with behavior. Combined with relevant theory, this study explored the mechanism between the face-saving awareness and public resource-saving behavior, and established the consciousness-motivation-behavior feedback model. This study proposed some corresponding targeted policies and paths of its implementation.
出处
《重庆文理学院学报(社会科学版)》
2014年第3期85-90,共6页
Journal of Chongqing University of Arts and Sciences(Social Sciences Edition)
基金
浙江省社会科学界联合会课题"政府管制对削减家庭直接碳排放的影响--中国(东方)情境下的理论发展和田野实验"(项目号:2012N129)
浙江省社科规划课题"环境情感的维度结构及其对消费碳减排行为的影响:‘情感-行为的双因素理论’假说及其验证"(项目号:13NDJC057YB)的研究成果
关键词
面子意识
资源节约行为
意识—动机—行为反馈模型
政策建议
consciousness of face
resource-saving behavior
consciousness-motivation-behavior feedback model
policy and advice