论功能对等理论在商务英语广告翻译中的应用

Application of Functional Equivalence in Business English Advertisement Translation

随着市场经济的迅猛发展,商务英语广告已成为国际贸易不可或缺的媒介手段,商务英语广告翻译也成为关注焦点。在动态功能对等理论基础上,寻找广告英语的语言特征与理论运用的最佳契合点,旨在探讨商务英语广告翻译的对等原则及应用,归纳功能对等理论对商务英语广告翻译的指导意义。

With the rapid development of market economy,business English advertisement has become an indispensable means of international trade,and certainly its translation has also become the focus in the world. On the basis of Nada＇s functional equivalence,this paper tries to search for the linking spot between the language features and theory application,aims to explore the principles and applications of commercial English advertisement,and summarizes the guiding significance of＂functional equivalence＂theory for commercial English advertisement translation.