大学生旅游消费行为的调查分析

The Investigation and Analysis of University Students' Tourist Consumption Behavior

随着社会经济的快速发展,大学生旅游消费逐渐升温,成为旅游市场中极具潜力的发展市场,但大学生消费水平有限并且消费行为追求个性化、多元化以及外部因素的影响,问题颇多,如何规范和引导大学生旅游消费,更好地开发大学生旅游消费市场,本文通过问卷调查,结合大学生旅游消费行为的现状,针对存在的问题,提出了一些有益的建议。

With the rapid development of social economy, college students ’ tourism consumption is gradually heating up and becoming the potential developing tourism market. But college students ’ consumption level is limited. They pursuit personalized and diversified consumption behavior which is influenced by external factors. Hence, through the questionnaire survey and combined with the current situation of university students ’ tourist consumption behavior, in view of the existing problems, some useful suggestions of regulating and guiding the university students ’ tourist consumption are put forward.