高校学生管理工作品牌创建

Thinking on Creating College Students Management Work Brand

高等学校要克服同质化倾向,形成各自的办学理念和风格,不得不走"品牌强校"战略之路。本文从学生管理工作的视角,积极探讨该领域品牌的树立与建设工作。首先解读学生工作品牌的内涵及特点,然后分析高校学生工作品牌创建的必要性,最后探讨学生工作品牌创建的策略。

Universities should overcome the tendency of homogenization, and form their own school running idea and style. They have to go ＂brand school＂ road. This paper actively explores building and construction work of branfrom the student management. This paper explains the connotation and charac- teristics of brand of student work, and then analyzes the necessity of creating the brand of student work, finally discusses the students work to create brand strategy.