中医养生文化产业发展的瓶颈及对策研究

On the Restriction and Countermeasure of the Development of TCM Health-preserving Cultural Industry

中医养生热的兴起催生了潜力巨大的中医养生文化产业链的形成与发展。目前中医养生文化产业看上去风光火热,但冷静观察仍存在不少问题和制约因素。其中,"中医养生文化宣讲人的专业关"、"中医养生文化内容的优劣关"、"中医养生产品的质量关"、"中医养生文化及产品的广告关"以及"中医文化养生产业行业标准的制定关"等是制约中医养生文化产业发展的主要瓶颈。本文探讨中医养生文化产业发展的基本对策和设想,旨在为未来中医养生文化产业的发展激发新思路。

The rising of health-preserving of Traditional Chinese Medicine （TCM） promotes the formation and development of TCM health-preserving cultural industry chain. Nowadays, TCM health-preserving cultural industry looks as if it is booming？ Actually, there are so many problems and restrictions which will restrict the development of TCM health-preserving cultural industry. ＂Five Problems＂ such as ＂Professional problems of preachers＂. The pros and cons related contents＂, ＂The quality of products＂, ＂Advertisement Problems＂ and ＂The Formulation of Industry Standard＂ are the main restrictions of the development of TCM health-preserving cultural industry. This article tries to probe the countermeasures of the development of TCM health-preserving cultural industry. It aims to provides ideas and specify direction for the future development of TCM health-preserving cultural industry.