广西休闲度假型酒店创新管理研究——以象州县古象温泉度假村为例

A management research in hotel innovation of Guangxi's resort industry——Xiangzhou Town's Guang Xiang Hot Spring Resort

文章从休闲旅游业的演变和人们不断上升的新需求入手,针对我国休闲度假型酒店发展现状及存在问题的分析,以广西来宾市象州县国家4A级温泉旅游度假景区—古象温泉度假村为研究对象,运用态势模型分析度假村的优势、劣势、机会与威胁,并在此基础上运用双核开发模式等相关理论,提出建设温泉文化、丰富营销手段、开发多样化度假型产品的创新经营管理对策,对提升地域性休闲度假型酒店的核心竞争力,进一步推动广西休闲度假型酒店的开发具有积极地促进作用。

A new and surging demand due to globalization and the burgeoning leisure and tourism industry calls for a better understanding of vacation spots, particularly hot spring resorts. This paper analyzes the current situation of the development of China＇s hotel and leisure vacation industry in the Xiangzhou town of Guangxi’s Laibin City National 4A Grade Hot Spring Resort scenic spot. With Gu Xiang Hot Spring Resort as the research subject, the utilization of a situation model combined with a dual development model and other related theories, puts forward the construction of a diversified development of China’s hot spring culture, luxury holiday product marketing and innovation management. This enhances the core competitiveness of regional leisure resorts to further promote the development of Guangxi’s actively promoted leisure resort.