我国东西部地区政务微博传播内容与特征分析

Analysis and Contrast of Communication Contents and Characteristics of Government Affairs Micro-Blog in the Eastern and Western Regions in China

本文对我国东西部地区具有代表性的政务微博进行传播内容和特征的分析与比较,探究我国东西部政务微博所特有的内容特色和运营特征。文章在此基础上总结优秀政务微博的运营经验和亟待完善之处,对相对落后的政务微博亟待发展和完善的方面提供参考经验和教训,并对其解决之道进行探讨,提出建设性的意见与建议。

The paper analyzes and compares the representative communication contents and characteris- tics of government affairs micro--blog in the eastern and western regions in China and probes into their u- nique content features and operational characteristics. On this basis, the paper summarizes the excellent op- erating experience and the aspects to be improved by government affairs micro--blog,puts forward refer- ence experience and lessons for the aspects to be developed and perfected of government affairs micro-- blog,probes into its solutions and proposes constructive opinions and suggestions.