我国传统体育的图像表达困境

Difficulties in Visual Representation of Chinese Traditional Sports

采用视觉表征ACTE模式作为分析工具,从吸引注意、引向内容、展现主题和配置效率等4个层面解析以武术为代表的传统体育具体构图元素,探讨传统体育图像文本的传播效果和构建方法。结果显示:传统体育的图像表达面临困境,具体表现为优质推广平台稀缺、符号性动作匮乏、主题表述式微以及图像配置手段单一。建议:推动传统体育的图像表达从历史表述走向想象建构;从典型符号、解说框架、次级文本、图像配置等方面实现传统体育电视传播的框架结构。

Using the analytical method of visual representation mode （ACTE）, the paper studies the method and effect of image construction of traditional sports through attention attraction, picture arrangement, content and topic demonstra- tion. The results showed that the traditional sports were not well represented through visual meaning devices and sym- bols. There was no good promotion platform. To solve the problems, telecast of the traditional sports should integrate typical symbols, commentary framework, secondary text and picture arrangement. Image representation of the traditional sports needed to be developed.