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对“第三人效果”及其影响机制的研究——以媒体瘦身广告对人们影响的研究为例 被引量：3

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摘要 "第三人效果"假说自1983年由戴维森提出后得到了不断发展,在后继的研究中,众学者不仅对"人们倾向于假设在劝服传播中其他人所受的影响要比他们自己的大"这一效果进行了多次验证,且进一步探讨了该效果的内在作用机制、发生条件及后果等诸多方面的问题。本文以在上海市所做的电话访问所得数据为分析样本,不仅对"第三人效果"的存在进行了验证,且通过对男性、女性两个群体的比较进一步验证了"可能受众"这一因素对该效果强度造成的影响。
作者 刘一川 贾祥敏
机构地区 复旦大学新闻学院
出处 《新闻界》 CSSCI 北大核心 2014年第9期9-14,共6页 Journalism and Mass Communication
关键词 第三人效果 媒体瘦身广告 可能受众
分类号 G206 [文化科学—传播学]
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参考文献8

  • 1Davison, W. P. (1983). The third-person effect in communication. Public Opinion Quarterly, 47, 1-15.
  • 2Davison, W. P. (1983). The third-person effect in communication. Public Opinion Quarterly,47,1-15.
  • 3Julie M. Duck, Michael A. Hogg and Deborah J .Terry(1998). Perceived self-other differences in persuasibility : the effects of interpersonal and group-based similarity. European Journal of Social Psychology, Vol. 28, 1-21.
  • 4Ye Sun, Lijiang Shen and Zhongdang Pan (2007). Understanding the Third-Person Perception: Evidence from a Meta-Analysis. Manuscript accepted for publication by loumal of Communication. Sent. 15. 2007.
  • 5徐敏,钱宵峰.减肥广告与病态的苗条文化——关于大众传播对女性身体的文化控制[J].妇女研究论丛,2002(3):22-29. 被引量：29
  • 6Ye Sun, Lijiang Shen and Zhongdang Pan (2007). Understanding the Third-Person Perception: Evidence from a Meta-Analysis. Manuscript accepted for publication by Journal of Communication, Sept. 15, 2007.
  • 7董妍,俞国良.自我提升的研究现状与展望[J].心理科学进展,2005,13(2):178-185. 被引量：40
  • 8Melissa Burkley and Hart Blanton ( 2005 ). When Am I My Group? Self-Enhancement Versus Self- Justification Accounts of Perceived Prototypicality. Social Justice Research, Vol. 18, No. 4, December 2005.

二级参考文献41

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共引文献67

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引证文献3

新闻界
2014年 第9期

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