中国电子竞技产业的现状、问题与发展对策

Present Situation,Problems and Development Countermeasures of E-sports Industry in China

通过文献资料、逻辑推理、综合分析等方法,从产业融合的角度阐释电子竞技产业的产生及其发展历程,探讨电子竞技产业的产业链构成;以产业链各构成要素的视角,对当前我国电子竞技产业的现状及存在的问题进行较为深入地阐述,并在此基础上提出有针对性的政策建议:加强产品自主研发;提供资金支持,放宽市场准入;加强对赛事的多方支持;发展电子竞技周边产业,建立多元化盈利模式;积极培育电子竞技产业孵化器;等等。

By the ways of the literature review, logical reasoning, analysis and other research methods, this paper illustrates the generation of E-sports industry from the perspective of industrial integration, as well as the stage divided in the course of development of China＇s e-sports industry, explores the industry chain of E-sports industry and expounds China＇s current situation and existing problems of the E-sports industry from various elements of the industry chain from the angle of industrial chain. On this base, it emphatically provides pertinent policy recommendations. It mainly includes relying on strengthening the independent research and development of products; providing financial support to relax market access; strengthening multipartite support for events ; developing electronic competitive peripheral industry to establish a diversified profit model;actively cultivating the E-sports industry incubator.