武汉发展商务旅游的SWOT分析

SWOT Analysis on Developing Business Tourism in Wuhan

商务旅游作为旅游产业的分支在空间上是与城市的经济体高度相关的,它正以其庞大的经济规模和迅猛的发展吸引来自学界、产业界乃至城市运营商的高度关注。武汉作为中国中部最大的都市应抓住机遇,结合自身优势发展商务旅游。本文基于武汉商务旅游的现状,运用SWOT分析法,对武汉发展商务旅游的环境进行了分析,指出武汉发展商务旅游既充满机遇又充满挑战。建议武汉应抓住国家打造长江中游城市群成为全国区域发展新增长极的机遇,理念上重视发展商务旅游,落实建立专业机构,加强基础设施建设的投入和专业人才的培养力度,夯实发展商务旅游的基础;寻求并创造发展机会;制定营销策略,积极开拓市场。

Business travel as a branch of the tourism industry is closely related to the space and the economy of metropolis, with its huge scale and rapid economic development, it attracted high attentions from academia, industry and even the city operators. Wuhan as the largest city in central China should seize the opportunity, combine with the development of their advantages business travel. This article analyzed the present situation of the business travel in Wuhan by SWOT analysis, ,then points out that the development of Wuhan business travel is full of opportunities and challenging. Suggested that Wuhan should seize the opportunity of building urban agglomeration in the middle reach of Yangtze river to be a new growth pole of regional development in China ,attach great importance to the development of business tourism concept,establish professional organization, strengthen the investment of infrastructure construction and the cultivation of professional talents, laying solid foundation to develop business tourism; Seek and create development opportunities;Develop marketing strategy, and actively expand the market.