摘要
网络已经成为人们生活的一部分,传统市场调研将逐步向网络市场调研过渡。网络市场调研具有 快速、低成本、多媒体等优点,也有样本代表性差、问卷反馈不确定等缺点。可以采取电子邮件调查法、 网络主题调查法、网站在线调查法等具体方法来实施。只要结合调研项目的实际情况,网络市场调研可以取得比传统市场调研更好的效果。
Internet has already become one part of our daily life. The traditional marketing method now turns to Internet. Internet marketing have advantages such as quick response, lower cost, multimedia method and so on. At the same time Internet also has its own disadvantages such as sample selection,response control and other respects.The E-mail survery、focus group、online survey are three important methods in Internet marketing research,which helps to get better results than traditional marketing methods in manycases.
出处
《商业研究》
北大核心
2001年第2期7-9,共3页
Commercial Research
关键词
市场调研
方法
网络市场
Internet
Marketing Research
Method
