媒体接触对信任的影响——以在校大学生为对象的实证研究被引量：10

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摘要以大学生为研究对象,通过问卷调查法研究受众的媒体接触对信任的影响发现:大学生对社交网络媒体的接触远高于对传统媒体的接触。通过对媒体接触变量与信任的回归分析发现:社交网络接触对信任有显著的负面影响,报纸接触对信任有显著的正面影响;越是偏好选择正面报道的受众,信任水平越高;对网络信息的甄别能力越强,则信任水平越高。

作者李希光郭晓科

机构地区西南政法大学全球新闻与传播学院

出处《中国青年政治学院学报》北大核心 2014年第3期49-55,共7页 Journal of China Youth College for Political Sciences

基金教育部人文社科青年基金项目"媒体与社会信任危机研究"(课题编号:11YJC860013)的研究成果

关键词媒体接触社交网络媒体传统媒体信任大学生

分类号 G206 [文化科学—传播学]

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参考文献11

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