海尔营销战略的演变

Evolution of Haier's Marketing Strategies

海尔从建立之初到今天,其营销战略不断演变,在三个方面发生了根本变化:营销客体从“有形  具体产品”到“无形企业形象”;品牌策略从“名牌产品战略”到“名牌企业战略”;营销对象从“目标  消费者”到“目标社会公众”。

We think that there are three radical changes in Haier's Marketing strategy:in the first place,from visible product to unvisible corporate image on marketing object;secondly,from strategy of famous brand of product to strategy of famous brand of corporation brand strategy;finally,from target consummer to the target social public on morketing target.