广州市入境旅游客源市场结构研究

The Inbound Tourism Market Structure in Guangzhou Based on Shift-Share Method

入境旅游客源市场结构和竞争力优势是研究和分析旅游客源市场的重要内容.通过引入区域经济分析中的偏离-份额分析方法,选取广州市2004—2010年相关入境旅游统计数据,分析了广州市入境旅游客源市场的变化.结果表明:广州市入境旅游客源市场整体结构相对合理,且有一定的竞争优势,但各个入境旅游客源国的具体情况不同.据此,对广州市入境旅游客源市场开发有针对性地提出了具体的建议和相应结构和竞争力状态下的营销策略.

Inbound tourist market structure and competitive advantage are two important parts of the research and analysis of tourist source markets. Shift-Share Analysis Method of regional economic was used to analyze the change of the inbound tourism source markets,by selecting of the inbound tourism related statistical data in 2004-2010 in Guangzhou. Results show that the inbound tourism source market is relatively reasonable,and has certain competitive advantage in Guangzhou,but each of the specific conditions of the inbound tourism is different. On this basis,for the inbound tourism source markets in Guangzhou,we put forward concrete suggestions and the market strategy of structure and competition,providing the market policy for related departments to develop inbound tourism.