试论电子商务环境下企业营销策略

On Enterprise Marketing Strategy in the E- commerce Environment

通过对电子商务进行概述,结合电子商务环境下企业营销策略的概念特点以及企业营销策略发展,对电子商务环境下的企业营销策略进行分析,使企业在当前激烈的竞争局势下得到长久的发展。

This paper summarizes the E -commerce and analyzes enterprise marketing strategy in E - commerce on the base of researching E - commerce concept and its characteristics to make the enterprise develop sound.