《旅游法》实施与旅游团费上涨的关系研究

Study on the relationship between the tourism law implementation and travel fares rising

旅游法的实施使全国许多旅游线路纷纷提高报价,引起了一股"涨价潮",使旅游团费用得到理性回归,使存在多年的旅游业的顽疾"零负团费"现象得到一定的治理,对旅行社的经营提出新的挑战。面对旅游法的出台,旅游团费价格的理性回归,旅行社可通过调整经营方式、实施差异化产品策略,完善售前、售中、售后服务体系,建立合理的导游薪酬体系等来提高自身的竞争力。

Proposals on the implementation of the many tourist routes have a higher price in the whole country,causing a＂boom＂,make the rational regression of the tour cost,make exist the ills of tourism for many years＂zero negative membership fee＂phenomenon get certain governance,management puts forward new challenge to the travel agency.In the face of tourism law,tourism paid the price of the rational return,the travel agency can be adjusted through the mode of operation,implement differentiation strategy,improve the pre-sale,sale,aftersales service system,establishing reasonable tour guide salary system and so on to improve their competitiveness.