乡村旅游开发与管理模式研究——以成都农家乐为例

The Study on the Development and Management Mode of Rural Tourism: an Object of Chengdu Rural Entertainment

20世纪90年代以来,我国的乡村旅游发展非常迅速,涌现了一大批具有鲜明乡土特色和时代特点的乡村旅游地与乡村旅游区。乡村旅游地区的开发与建设,不仅为城市居民提供了新的旅游休闲地域和空间,而且为农民增收致富及新农村的产业结构调整与经济发展,又开辟了一条新的途径。乡村旅游的发展对我国农村的影响初露端倪,虽然具备一些资源等方面的优势,但市场条件、管理水平和经济转型等因素在一定程度上制约了乡村旅游的现代化进程。

Sine the 1990＇s,China＇s rural tourism developed very rapidly and emerged a large number of rural tourism areas with distinct local and epochal characteristics.The development and construction of rural tourism areas not only provide a new leisure tourism area and space for citizens,but also open up a new way for peasants to increase their income and adjust industrial structure of the new rural area.Although the development of rural tourism has some positive impact on China＇s rural area,some factors like the market conditions,management level and economic transition restrict the modernization process of the rural tourism to a certain extent.