商丘旅游市场定位研究

Study on tourism market positioning of Shangqiu

商丘有着丰富的高品质旅游资源,但是旅游业的发展水平并不高,其重要原因就是市场定位不准确。本文通过分析旅游市场定位的意义,剖析对商丘旅游市场定位的几种观点,结合商丘旅游资源的特色及文化与旅游的关系等方面,提出以商文化、火文化为核心的文化旅游中心来定位商丘旅游市场的观点。

Shangqiu city has rich and high-quality tourism resources, but the development level of the tourism industry is not high, the im- portant reason of which is that the market positioning is not accurate. This paper, through the analysis of tourism market positioning signifi- cance, analyzes several opinions on Shangqiu tourism market positioning, and puts forward the concept of ＂business culture, water culture as the core of the cultural tourism center＂ to locate the tourism market of Shangqiu tourism perspective by combining the characteristics of Shan- gqiu tourism resources and the relationship between culture and tourism and so on.