制造型企业的营销策略分析

Manufacturing Enterprise Marketing Strategy Analysis

随着时代的变迁、经济的发展和科技的进步,社会分工越来越细化,各类服务行业不断涌现,传统的制造业逐步呈现薄利的趋势。因此,调整营销策略、扩张顾客群体、提高营业利润,已成为制造型企业得以发展的重要途径。简要阐述制造型企业的特点,分析该类企业目前的营销策略,并提出改进意见,以促进制造型企业的发展。

With the changing times, economic development and the advancement of technology, more and more refined social division of labor, various service industries continue to emerge, the traditional manufacturing industry gradually showing Boli trend. Therefore, adjustment of marketing strategy, the expansion of customer groups, to improve operating profit, has become an important way to the development of manufacturing enterprises. Briefly describes the characteristics of manufacturing enterprises, such enterprises are currently analyzing marketing strategies and suggest improvements to facilitate the development of manufacturing enterprises.