主成分分析在卷烟品牌评价中的应用

The Use of Principal Component Analysis and Cluster Analysis in the Evaluation of cigarettes' brands

通过运用主成分分析方法对呼和浩特市某烟草公司统计的20个品牌烟相关指标数据进行SPSS软件统计分析,为卷烟的品牌评价提供参考依据。可以使订货更加准确的贴近于市场,贴近于数据,让数据指导订货,增加订单的可靠性。

This paper uses the principal component method to analyze the data of the 20 brands of cigarettes in one of a tobacco company in Hohhot by the SPSS software. So we can obtain the objective evaluation result. This result can also provide a reference basis for cigarettes＇ brands evaluation. In the meantime, this can make the order be more accurate to the market and close to the data. In the end, make the data guide the order and increase the reliability of the orders.