略论新形势下广播电视宣传的改革

Take about the Propaganda of Broadcast and TV under the New Situation

广播电视是具有多种功能的现代化宣传工具 ,然而起舆论导向作用的是新闻节目。新闻节目是广播电视的核心 ,应以新闻改革为突破口 。

Broadcast and TV possess multi-function mass media of modernization,howerer,news programme plays a guiding role.It is the core of broadcast and TV.We must take the reform of news as breakthrough and give impetus to the entire reform of broadcast and TV.