论地市报文化副刊的本土化策略

On the Strategy of Localization in the Regional Newspapers' Cultural Supplement

在本土文化报道上发挥优势,是目前地市报副刊展示实力的突破口。要做好本地文化报道,就要深入挖掘地方的历史文化资源,敏锐洞察文化现象,以开放的视角立足本土,切中传统文化与当代的契合点。在处理好报纸副刊的新闻性与文艺性关系的同时,紧扣时代特征,坚持内容为王,以量取势,以质夺势,在写作角度、写作方法上,力求本土化。

Displaying its advantages in reporting local culture is a breakthrough to show the actual strength of a newspaper supplement nowadays.To do it well,we need to explore the sources of the local traditional culture and have insight into the cultural phenomenon.By focusing on the native culture with an opening prospective,we should find out the combination of traditional culture with modern culture. While dealing with the relationship between the news nature and artistic value of the newspaper supple-ments,we should adhere to the content as essence,quantity and quality as advantages by closely follow-ing the characteristics of the times and try our best to achieve localization from the perspectives of writ-ing,and writing technique.