以微博为载体的高职校园文化建设样本分析——以淮安信息职业技术学院为例

Sample Analysis of Campus Culture Construction of High Vocational Schools with Micro Blog as the Carrier ——the case of Huaian Information Occupational Technology Institute

随着近几年高职院校的发展,高职校园文化建设稍显不足。2009年,微博进入大众视野,因其具有传播内容的原创性和个性化、信息内容和传播渠道的多样性等特性,受到广大青年学生的青睐。以微博为载体建设校园文化成为主流。文章分析以微博为载体高职校园文化建设的现状及不足之处,并提出解决途径,以期加强校园文化建设。

With the development of higher vocational colleges in recent years ,the construction of campus culture seems slightly short .In 2009 ,the Micro blog came into public view ,because it owns the characteristics of spreading original contents and individual development as well as various channels , which appeals to young students .The campus culture construction with Micro Blog as the carrier be-comes the mainstream in vocational higher schools .The article ,based on the present situation of Micro blog as the carrier in colleges ,attempts to analyze its shortcomings and put forward some strategies to strengthen campus culture construction .