我国旅游者消费模式与行为特征分析

An Analysis of Tourists' Consumer Model and Behavior Feature in Our Country

目前我国经济体制转轨过程中面临着有效需求不足的问题 ,释放被旧体制抑制的消费能量已成为经济工作的重点。旅游具有高效快速拉动消费的功能 ,因此研究旅游者的消费模式及行为特征极具现实意义。首先澄清了经济意义上常被混淆的旅游者消费与旅游消费的概念 ,其次提出了多维度的定义模式。把心理体验、社会互动、经济支持这些旅游者消费的突出特征 ,定义为内层维度 ,把空间维度、时间维度、文化维度这些限制内层的因素定义为外层维度。最后 ,分析了每一纬度的消费模式及相应的行为特征。

Now our country is faced with the problem that effective demand is not enough when economic system is changing. The key point of ec onomic work is to send out the restrained consumer energy. Tourism has the function to pull consumer effectively and quickly, so studying tourists' consumer models and behavior features has practical signific ance. The article first clarifies concepts of tourist's consumer and t ourism consumer always confused in economic meaning . Secondly it point s out diversified dimension model , names psychological experience , soc ial mutual action and economy support , obvious features of tourists' consum er as internal dimension, at the same time , it names space dimension , time dimension and culture dimension restraining internal dimension a s external dimension . At last the article analyses every dimension's consumer models and their corresponding behavior features.