生态旅游绿色营销的产品策略分析

An Analysis on Green-marketing Product Strategy of Ecotourism

生态旅游要真正的实现可持续发展必须在经营上采取绿色营销策略。从生态旅游和绿色营销的内涵和特点出发对二者进行分析 ,在此基础上提出生态旅游绿色营销产品策略。

Ecotourism tourism would not reach the target of sustaina ble development if green-marketing strategies were not used. This thesis analyz ed ecotourism and green-marketing from the angle of their connotation and chara cteristic, concluded that ecotourism should be green marketing, and the green-ma rketing product strategy of ecotourism was discussed.