旅游符号与“长寿之乡”地区旅游发展——以广西巴马为例

Effect of Tourism Symbol on Regional Tourism Development at ‘The Home of Longevity'——Taking Bama in Guangxi as an example

旅游符号对旅游发展起着引导和推动的作用,"巴马"作为长寿之乡的旅游符号,巴马长寿所包含的"饮食、气候和生活习惯"等内涵,体现出其旅游品牌的独特性和唯一性。对于巴马地区的旅游发展、社会文化进步以及地区整体提升起到了积极的作用,对落后地区旅游发展具有一定的借鉴意义。

Tourism symbol plays a role of guiding and promoting the tourism development.‘Bama＇being as the tourism symbol of the Home of Longevity,the connotation of longevity of Bama County,including the‘diets,climate and living habits＇,embodies the distinctiveness and uniqueness of its tourism brand.The symbol plays a positive role in the tourism development,the social cultural progress,and the overall local promotion of Bama region,which has certain referential significance for the tourism development of the less developed areas.