新媒体:高校思想政治教育的新阵地

New Media——New Position of the Ideological and Political Education

新媒体是在现代信息技术支撑下应运而生的新兴媒体形态,具有强大的思想政治教育功能,成为当前高校开展思想政治教育最具时代感的新阵地,使高校思想政治教育迎来千载难逢的机遇,又面临前所未有的挑战。面对这一形势,做好高校思想政治教育工作必须践行加大正面宣传力度和积极防控有害信息相结合的思路,采取切实有效的应对举措,从而掌控思想政治教育的主动权,占领思想政治教育的新阵地,切实增强高校思想政治教育的实效。

New media is a new type of media form emerged under the support of modem information technology, which has a powerful function in the ideological and political education . The ideological and political education are facing a great challenge. Considering this, it is necessary for us to do ideological and political education work more positively. We should take effective meas- ures to meet the challenges, to grasp the initiative of ideological and political education and to occupy the new position of ideological and political education.