城市公园在旅游热中的市场定位——南京市城市公园功能定位调查分析

The Market Location of City Gardens in the Tourism Rush—— Investigation and A nalysis of Function Location of Nanjing City Gardens

近年来 ,城市公园的客流量有较大幅度的降低 ,笔者认为条件适宜的公园应以休闲体育和俱乐部服务为自己的功能定位。俱乐部是一种网络式的营销方式。它对于顾客来说 ,具有社交、娱乐、心理、力量等四个方面的功能 ;对于企业来说 ,则有利于培养自己的忠诚顾客。城市公园可通过组织健身、习艺、园艺、歌咏、钓鱼等各种形式的俱乐部 ,吸引本地居民重复消费 ,培养自己的忠诚顾客。

The volume of visitors to the city gardens has decreased considerably in recent years. The author thinks that the city gardens with favor ite conditions should locate themselves in the function of recreations , sports and club services. Club is a means of network marketing, which caters for the s ocial, recreational, psychological and physical needs of customers, as well as p rovides the loyal customers for the business. City gardens can attract the repet itive consumption of local residence and develop the loyal customers through org anizing various forms of sports, art learning, gardening, recitation and fishing clubs.