摘要
随着各大基金公司2014年一季报公布完毕,基金业的最新规模排名也已尘埃落定。基金行业座次相较于去年发生剧烈变化：天弘基金攀上基金江湖之巅,而雄霸江湖老大地位7年之久的华夏基金则退居次席。天弘基金2012年时还是一个排名第50名的小基金公司,仅靠傍上阿里这样的大佬开发出＂余额宝＂一只产品,凭借极简的操作体验和比银行存款还要高的收益率,天弘基金短时间内积攒了大量的用户,成就了今天的规模。余额宝的创新在于直接在支付宝账户中内嵌了基金支付系统,用户只需要将支付宝账户中的沉淀资金直接转入余额宝,
As the major fund companies in China released their first quarterly report in 2014, the latest ranking of fund industry is also settled. Dramatic changes have taken place compared to the previous year: Tian Hong Asset Management Co., Ltd. grabbed the number one position from China Asset Management Company, who had been number one for 7 years in the past.In 2012, Tian Hong Asset Management was still a small fund company ranking around 50 in China. However, simply through cooperation with Alibaba, the company presented Yu E Bao, a money market fund. With extremely easy operation experience and interest rate higher than the bank, Tian Hong Asset Management accumulated large amount of users within very short time.Yu E Bao's innovation is to embed fund payment system directly inside Alipay account. Users only need to transfer the precipitation money on Alipay account into Yu E Bao to purchase fund from Tian Hong Asset Management. This is a minor innovation in process, but it resulted in a big leap forward in the online purchase experience of public offering fund.After the explosive development of Yu E Bao in 2013, traditional fund companies are trying the Internet one after another. Though they tried ecommerce and Tmall stores years ago, none is efficient enough compared to developing product in cooperation with friends from the Internet industry.The keys to succeed in Internet finance business, according to Xiao Wen, Vice General Manager of Guangdong Development Fund, are 'entrance, traffic, product and service'. To select appropriate Internet entrance, attract substantial traffic, develop quality products, and to create great user experiences, these are the targets for fund companies.see p060>>
